More arts performances will be integrated into the opening acts of events at MBS. Photo Credit: MBS
Marina Bay Sands (MBS) and National Arts Council (NAC) recently
signed a three-year MoU in September 2023. The partnership will see both
organisations collaborating to turn Marina Bay Sands into a canvas for
the arts.
Event organisers and delegates may soon find themselves watching art
performances at business events, and humming along to the familiar tunes
of local musicians as their songs are piped through Sands Expo &
Convention Centre.
Celebrating the arts is not new to Marina Bay Sands. Since its
opening in 2010, MBS has been home to 11 large-scale public art
installations, known as the Art Path programme. Local and international
visitors can deepen their appreciation for the arts by taking a
self-guided Art Path tour. The integrated resort’s (IR) cultural
offering - ArtScience Museum - is also home to world-renowned
exhibitions, which are refreshed regularly to offer guests new
experiences with each visit.
Constantly evolving, Sands Expo & Convention Centre will be the
home base for arts thought leadership, as more arts-related business
events are coming to Singapore and arts performances are integrated into
the opening acts of events.
Arts programming will be scaled up throughout the rest of the property, including at ArtScience Museum and Sands Theatre.
There will also be a deeper focus on arts advocacy and outreach
efforts, as MBS and NAC start cross-marketing and content production
initiatives, such as those facilitated by NAC’s digital platform, Catch.