. Brisbane Truck Show drives benefits for local MICE industry | Meetings & Conventions Asia

Brisbane Truck Show drives benefits for local MICE industry

More than 30,000 attended the largest indoor event in Australia since Covid at the Brisbane Convention & Exhibition Centre. 

The four-day exhibition rolled in US$56 million in economic benefit for Brisbane, including the 70,000 room nights for hotels, work for local growers catering for the event, and 3,000 contractors.
The four-day exhibition rolled in US$56 million in economic benefit for Brisbane, including the 70,000 room nights for hotels, work for local growers catering for the event, and 3,000 contractors.

Some 30,328 attendees gathered from all over Queensland and Australia, with masks off, for the Brisbane Truck Show 2021 (BTS21) — which rolled into town from 13-16 May at the Brisbane Convention & Exhibition Centre (BCEC).

Organised by the Heavy Vehicle Industry Australia, BTS21 marked the largest indoor event in Australia since Covid-19 struck. The event, the biggest automotive exhibition in the Southern Hemisphere, is also expected to have generated some AUD$72 million (US$56 million) in economic benefit for Brisbane.

Those in the supply chain who benefited from the mega event included 3,000 contractors, including local growers who produced 650kg of Queensland beef, 1,050kg of Queensland chicken and 450kg of local vegetables for the event. All this produce was used to prep up some 12,000 plated meals and 50,000 items of food for the four-day event.

On the show floor, BCEC's exhibition halls managed 1,100 trucks, including big rigs, road trains and trucks of all sizes and shapes deployed across the centre's three levels for the more than 300 exhibitors present.

The event also hosted 19 associated events — from seminars, breakfasts and dinners ranging from 10 to 370 attendees.

BCEC general manager, Bob O’Keeffe said the success of the show was a strong display of confidence for both the industry and for the city of Brisbane.

“Despite the absence of industry visitors from overseas, the show exceeded expectations and attendances were similar to previous shows. The crowds came out in their thousands to celebrate what was the largest indoor event in Australia in 15 months and I congratulate the Heavy Vehicle Industry of Australia for their determination and perseverance in staging the event.

“It is another positive indication of a strong post-Covid recovery for Brisbane with substantial impact on the economy from the direct expenditure of thousands of expected attendees, and the event delivering 70,000 room nights for the city’s hotels.”

 

 


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