AWE teams up with KINTEX

AsiaWorld-Expo (AWE) and Korea International Exhibition Centre (KINTEX) have recently signed an agreement on strategic partnership and cooperation. The agreement aims to deepen collaboration between these two conference and exhibition venues, and to promote the development of the MICE industry in APAC.

Key areas of collaboration include active exchange of business development strategies, exploration of potential business opportunities and marketing strategies, enhancement of employee training in both venues, and arrangement of reciprocal site visits. The partnership will promote expo and cultural events and generate synergies in the economic and trade development of the region, to mutually benefit both cities.

KINTEX, in Goyang City, is the largest exhibition centre in Korea, with exhibition space totaling 108,000 sqm With its third exhibition centre set for completion in 2025, KINTEX will be home to 178,000 sqm of total exhibition space.

Irene Chan, CEO of AsiaWorld-Expo, said, "AWE has maintained close cooperation with the exhibition and entertainment industries in Korea, having successfully hosted numerous remarkable exhibitions and concerts which attracted a large number of international visitors. This signing ceremony marks a new chapter in our cooperation, facilitating communication among industry professionals, expanding the scale of conference and exhibition activities in both cities, promoting business and incentive travel, and attracting more large-scale international and regional events. Leveraging our strategic location in the heart of the Greater Bay Area, AWE is committed to fostering the thriving development of the MICE industry in the Asia-Pacific region."

AWE’s offerings

AWE offers one of the world’s leading “EXPOtainment” venues, offering over 70,000 sqm of rentable space that houses 10 ground-level and column-free exhibition halls including the Arena – the biggest indoor seated venue in Hong Kong with a maximum capacity of 14,000. It is located at the heart of a multi-modal transportation hub and adjacent to the Hong Kong International Airport and Hong Kong-Zhuhai-Macao Bridge. AsiaWorld-Expo, with a convenient and in-venue MTR station, enjoys efficient transport connection to Guangdong-Hong Kong-Macao Greater Bay Area and other global regions.

Recent milestones

AsiaWorld-Expo (AWE) has recently secured three major industry events which span various sectors, including technology, logistics, and aviation. The inaugural Super Terminal Expo 2024, the CAPA Asia Aviation Summit & Sustainability Awards 2024, the 2025 UFI Global Congress, and a series of flagship exhibitions which are recurrent annual events at AWE signal a buoyant outlook for the venue.

Said Chan: “These iconic events will attract a substantial influx of high-profile business travellers to Hong Kong and set precedent for more successful regional events to come. For those who will experience the unprecedented SKYCITY offerings also would become an ambassador of the city and showcase the power of the visionary new development.”

UFI 2025 will see the first time of this congress integrating GBA activation as a side programme to offer delegates more in-depth understanding of the development of the region and the benefit brought forward to the precincts of the highly connected cities.