Who’s the SmartOne at events

The SACEOS’ MICE Innovation Spotlight recently highlighted how SIWW organisers collaborated with Occam Lab, a start-up that offers turnkey event technology solutions for events. One of Singapore’s A-list events, the Singapore International Water Week (SIWW) Spotlight 2023, used SmartOne event tag solution to provide a seamless and intuitive system that eased attendees’ journey from registration to networking and also offered organisers real-time event and attendee data.

Ryan Yuen, managing director, Singapore International Water Week, said, “SIWW is constantly on the lookout for cutting edge technologies and solutions that enhance the user experience, as well as to furnish us with additional knowledge about our delegates, so that we can continuously make SIWW an event that meets attendees ever-evolving needs. Occam’s SmartOne solution allowed us to do this, and such integrated technological solutions raise the standards across the MICE industry in Singapore.”

Easy registration

By offering a contactless check-in and registration process, the tags eliminated long queues that are typical at events. Once onsite, attendees printed their event badges at the self-check-in kiosks and activated their SmartOne event tags which allowed access with different networking and engagement features such as personalised digital business cards.

Real-time data during sessions

To overcome the hurdles of collecting real time data and insights and to enable attendance tracking, SmartOne automated these processes, providing real-time data of ballroom occupancy and session retention. This allowed organisers to make informed decisions and customise engagements instantly.

Engaging attendees

The button on the event tag enabled attendees to actively participate in real-time polls, providing feedback and insights on session topics and event content. This improved attendee engagement, encouraging active participation and elevated the overall event experience.

Value-add for exhibitors

Upcoming additions to the platform will include a dynamic dashboard that visually identifies areas with low delegate density, enabling timely on-demand activation strategies. Delegates will be given tailored lists of exhibition booths aligned with their registered interests or inferred preferences.

For exhibitors, SmartOne will provide lead prioritisation lists based on delegates’ booth visit durations, streamlining post-event follow-ups and maximising conversion rates with the aim of fostering profitable engagements for both organisers and exhibitors.