What might ChatGPT mean for travel and business events?

AI just got more interesting with the launch of ChatGPT. What potential does it offer for the events and travel industries?

ChatGPT, which stands for ‘Generative Pre-trained Transformer’, is a free AI chatbot that is well versed in communications skills. It can play games, respond to queries such as writing transcripts and text and even take exams.
ChatGPT, which stands for ‘Generative Pre-trained Transformer’, is a free AI chatbot that is well versed in communications skills. It can play games, respond to queries such as writing transcripts and text and even take exams. Photo Credit: Adobe Stock/gguy

The actor Ryan Reynolds has called ChatGPT technology ‘mildly terrifying but compelling’ while Microsoft recently announced it is investing millions in OpenAI, the creator behind the technology.

ChatGPT, which has become something of an overnight sensation since its debut on 20 November, stands for the bit-of-a-mouthful ‘Generative Pre-trained Transformer’. Essentially, it is a free artificial intelligent (AI) chatbot that is well versed in communications skills. It can play games, respond to queries such as writing transcripts and text and even take exams.

Speaking at a recent webinar hosted by the Event Leadership Institute, themed on predictions, challenges and opportunities for event professionals in the coming year, Howard Givner, founder and CEO of the Institute said that the technology was one of the ‘coolest’ to emerge in recent months.

“It’s artificial intelligence - just one vehicle of this technology but it has taken the world by storm,” he said. “It is going to make a lot of day-to-day jobs go away or be much easier to manage. You can ask ChatGPT to code or to write an agenda and people are also using it to record Zoom calls. You can generate a transcript and ask it to write a bulleted summary. It’s in real-time, it’s mind-boggling and I’m really excited to see what we end up doing with this."

Givner added that you can have fun with it and ask it to produce scripts in different tones and said people have only just begun to scratch the surface with regards to ChatGPT’s potential.

For the travel industry this potential could translate to automating travel bookings, anything from flights to hotels to transport, while it could also be used as a virtual travel assistant, providing itineraries for business meetings and events, and suggestions on where to go and what to do in a particular destination.

Analyst Verdict says that ChatGPT can also be used to generate text-based content such as product descriptions, summaries, or even entire articles. This can help save time and resources for enterprises that need to generate a large amount of content on a regular basis, it says.

Much of its use therefore could be directed towards streamlining customer service and removing some of an event planner’s more mundane tasks. But it’s also another indication of the potential for artificial intelligence to replicate human-quality skills.

Watch this space.



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