Sands Macao sets the stage for a smart comeback

The Londoner Macao's new extended reality studio can beam event participants live onto Macau via holographic technology.

The Smart Stage, an extended reality studio at The Londoner Macao, debuts as Macau's first hybrid broadcast space.
The Smart Stage, an extended reality studio at The Londoner Macao, debuts as Macau's first hybrid broadcast space. Photo Credit: Sands China

Sands China has launched Macau’s first hybrid broadcast space, the Smart Stage, at The Londoner Macao as it anticipates the return of regional and international MICE events to the city.

The sophisticated "extended reality"(XR) studio offers professional broadcast quality live-streaming capability and hologram functionality. Unlike a classic "green screen" environment, XR allows presenters to interact with real-time visual markers to deliver a more authentic experience.

Taking centre stage is a set fitted with a high-tech backdrop and floor that can be reconfigured to fit various event needs. The lighting system can similarly be customised, designed, and operated to suit a range of event requirements.

Smart Stage was created by the same in-house entertainment production team that has overseen productions from superstars such as The Rolling Stones, Alicia Keys, and Bruno Mars.

Kris Kaminsky, senior vice president of hotel operations, Sands China, said: “The Smart Stage at The Londoner Macao beautifully complements our existing MICE and entertainment offerings, especially as we complete the final touches of our new state of the art 6,000-seat multi-purpose Londoner Arena, also at our The Londoner Macao property."

Stephanie Tanpure, Sands China vice president of sales, added: “Border restrictions have posed a unique challenge for us in terms of customer site inspections, but Smart Stage has enabled us to conduct virtual site inspections, product training, live talks and other events to remain front of mind even in the midst of the global pandemic.”

The integrated resort hosted over 400 virtual site inspections from the Smart Stage in its inaugural month, for customers across the globe including Hong Kong, Singapore, Australia, the US, India, South Korea and Japan.



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