The new partnership will see GBT in joint technology development with Sabre over the next 10 years. Photo Credit: Getty Images/Tom Merton
Sabre Corporation and American Express Global Business Travel (GBT)
have inked a multi-faceted partnership to develop technologies that will
accelerate the growth of corporate travel.
Under the terms of partnership, which takes effect in January 2022,
GBT will make a multi-million dollar long-term annual investment in
joint technology development with Sabre over the next 10 years.
The two companies will also work to accelerate product innovation and
develop a distribution eco-system that meets the future needs of
customers and suppliers, said Sabre in the statement announcing the
partnership.
This will include collaborating on corporate travel booking
capabilities, accelerating merchandising and retailing solutions, and
enabling efficient and superior customer service.
Sean Menke, president and chief executive officer at Sabre, said that
despite the challenges posed by the pandemic to the travel industry he
believes in a “robust recovery over time, particularly in corporate
travel”.
He added: “However, the expectations of corporate travellers and
corporations have fundamentally changed; the demand for new,
differentiated products that are designed for specific travellers’ needs
is likely to be more pronounced. Our strategic partnership with GBT is
rooted in the common beliefs we share regarding the technology needs
which will enable participants throughout the travel ecosystem to meet
these new demands".
Paul Abbott, CEO of GBT, stated the company would be able to deliver
business travel experiences corporate travellers want through the
combination of “Sabre’s retailing and content aggregation capabilities
and GBT’s corporate customer software".
Source: Web in Travel