The idea behind cultivating these tech start-ups is to drive more potential for the events industry. Photo Credit: Adobe/Costello77
Pico Group is partnering with Founders Factory, a start-up
accelerator and venture studio, to launch a new venture-building
initiative in Asia.
The two companies over the next three years will help to cultivate
technology start-ups in areas including Web3, martech and event
activation.
Two distinct types will be targeted:
1. Start-up accelerator: Assist pre-seed and seed stage start-ups to scale and expand
2. Venture studio: Identify and help jump-start new start-ups
Under this partnership, Pico aims to leverage the start-ups and their
innovations to drive more potential for the events industry.
With 50 years of experience and innovation under its belt, Pico is
leveraging on its position as a leading ‘Experience-Led, Digital-First’
brand activation company to power the venture.
Founders Factory comes in with its expertise in creating
opportunities to build next generation technologies in the Asia market,
bringing entrepreneurs access to investment, bespoke operational support
and an robust industry network.
This collaboration also marks Founders Factory’s expansion into Asia.
As of current, the company has created over 80 start-ups from scratch
and invested in a further 220 via its accelerator model in Europe, North
America and Africa.
“New technologies, techniques and behavioural trends since the
pandemic have opened up whole new horizons for engagement with audiences
and customers, giving rise to new start-up opportunities in event
activation technologies, Web3, martech and other areas," said Jean Chia,
group president, Pico. "We are thus delighted to collaborate with
Founders Factory to nurture new technologies and build further on our
audience engagement and experience leadership.”
Henry Lane Fox, Founders Factory CEO: “We’re excited to be partnering
with Pico to invest in the fastest growing digital economy in the
world. We believe our venture building model can allow the very best
regional entrepreneurial talent to build breakthrough companies in the
fastest and most capital efficient manner possible.”