AI.LEGACY is an intelligent impact management system designed to monitor, measure, and report the legacies of business events hosted in Sarawak.
Sarawak has launched AI.LEGACY, an intelligent impact management system designed to monitor, measure and report the legacies of business events hosted in the East Malaysian state.
The tool, which will be operational from the third quarter of this year, aims to track the real-time impacts of business events and enable event planners to make more informed decisions by leveraging data insights. It can also collect, analyse and manage event data via artificial intelligence, with the aim of positioning Sarawak as the legacy capital of business events in Malaysia and Borneo.
The Hon. Dato Sri Abdul Karim Rahman Hamzah, Minister for Tourism, Creative Industry and Performing Arts Sarawak said: “This is a groundbreaking moment for Sarawak, having spent several years studying business event legacies, investing in strategic approaches, and learning through trial and error to achieve this milestone. We are incredibly proud of AI.LEGACY because it is 100% locally developed by BESarawak (Business Events Sarawak) and Universiti Malaysia Sarawak.”
Amelia Roziman, CEO of BESarawak, added: “The sector is heavily focused on quantitative data that other significant impacts have been overlooked and therefore, unreported. We need to emphasise the impact of events on social, environmental and cultural aspects too – a shift that AI.LEGACY is designed to support. With the power of automation, AI.LEGACY can produce important reports that validate the planner’s work and help increase their chances of obtaining additional support such as funds and endorsements.”
With its ability to understand economic and non-economic benefits, the hope is for AI.LEGACY to not only be aimed at the business events sector but at other industries too.