The GoGreen platform: for now, it is on a closed launch and is only available on request to event organisers. Photo Credit: Gevme
Gevme has launched a new platform, GoGreen, designed to measure and
offset carbon emissions associated with event attendees’ travel. This
feature empowers both organisers and attendees to make a tangible impact
on the environment, it claimed.
As a pioneer in event technology, Gevme unveiled the product at
CONNECT Summer 2023. GoGreen calculates the carbon emissions from travel
involved for every attendee and offers options for them to contribute
towards eco-friendly projects worldwide.
Speaking on the latest feature, Jonathan Easton, VP of Design at
Gevme, said, “GoGreen is a game-changer in the events industry, offering
a unique opportunity for event organizers and attendees alike to
embrace environmental responsibility right at the starting line -
registration.
“Participants can input their mode of transportation along with their
accommodation details, upon which GoGreen calculates their carbon
footprint and presents them with a range of carefully selected eco
projects available for them to contribute to, either covering carbon
avoidance or carbon reduction technologies, thus offsetting their carbon
emissions. This way, we are taking tangible steps towards a greener and
more sustainable world. Together, we can make a lasting impact on our
planet.”
According to MeetGreen, a gathering of around 1,000 participants can
generate an estimated 530 metric tons of CO2 emissions. Sustainable
practices not only reduce environmental impact, but also allow provide
heightened satisfaction levels, enhanced brand image, and improved
return on investment.
Following Gevme’s earlier announcement in the year about their
Sustainability Manifesto, other initiatives to provide event organisers
with the tools and resources to create and run better and greener events
include the launch of the MetaCard and digital swag bags to eliminate
paper waste of business cards, and the use of biodegradable and
recyclable materials for registration and check-in booths.
Veemal Gungadin, CEO of Gevme, said, “We’ve always been committed to
positively impacting our industry and our planet, continually aiming to
provide all stakeholders in the events industry - from organisers and
exhibitors to delegates - with easy-to-use tools that make it possible
for everyone to contribute towards making events more sustainable. We’re
thrilled to introduce GoGreen, a simple yet impactful feature that
empowers event attendees to be part of the solution, turning their
carbon emissions into positive actions for our planet. With GoGreen,
we’re not just measuring impact, but catalysing change and shaping a
sustainable future together.”