The latest acquisitions by Cvent aim to help clients to improve trade show performance and ROI. Photo Credit: Adobe stock/Yingyaipumi
Cvent, a leading meetings, events, and hospitality technology
provider, has acquired Jifflenow, a group appointments scheduling
solution, and iCapture, an award-winning lead capture solution.
Jifflenow is used to schedule and manage B2B appointments with the
highest-value customers and prospects by easing the managing, and
tracking onsite appointments and offline conversations after the event.
With iCapture, Cvent aims to provide a consistent, customisable and
easy-to-use universal lead capture solution. By removing fragmented,
unreliable lead capture tools that have to be re-learned from show to
show, iCapture is targeted to help organisations boost lead volume with a
standardised system.
Reggie Aggarwal, CEO and Founder of Cvent, said: “Over the past
nearly 25 years, we’ve helped power global meetings and events programs,
and these acquisitions highlight our continued commitment to innovation
and delivering the best-in-class solutions our customers need to drive
their businesses forward.”
Cvent’s enhanced trade show and conference solutions will be featured
at the company’s user and industry conference, Cvent CONNECT 2024, from
10-13 June in San Antonio, Texas.