CWT looks to AI to predict customer travel demand

The travel management company partners ZYTLYN Technologies to enable forecasting insights in near real time.

CWT partners ZYTLYN Technologies to forecast travel demand with AI.
CWT partners ZYTLYN Technologies to forecast travel demand with AI. Photo Credit: gettyimages/dima_sidelnikov

CWT partners ZYTLYN Technologies in pilot initiative to forecast travel demand to and from specific routes as well as globally. Based on AI predictive analytics, this initiative will enable CWT to make sound decisions about future supply requirements, capacity planning and resource management.

CWT’s CTO of Data and Analytics, Patrice Simon said that with fluid and complex factors such as Covid-19 at play, the ability to accurately predict travel demand in near real-time would be significant in meeting individual customer’s requirements with a customised product and service offer.

“While business travel is recovering fast, it is an ideal time to leverage new proven technologies that provide data driven predictability to uplift revenues, lower costs and build more resilience,” said Houman Goudarzi, ZYTLYN’s Co-Founder & CEO.

The pilot initiative will begin February 2022 and will initially run for three months.