BHMA Hotels and Resorts has signed an agreement with Travel Prologue, a B2B white label travel portal solution provider, to deliver live room rates and inventory to traditionally offline travel agencies, wholesalers and corporate travel intermediaries.
"As an innovative partner in the hotel management space, this high-tech solution from Travel Prologue will provide us with the ideal platform to continue driving our revenues through existing and new distribution channels. This collaboration with Travel Prologue will improve our partnership with our traditionally offline contractors by allowing them to book directly with real-time room availability of our hotels' dynamic and static rates," said Paul Wilson, EVP commercial of BHMA, an Asia Pacific hotel management company owned by Flight Centre Travel Group.
Aside from increasing direct bookings from agents, BHMA's partnership with Travel Prologue's Trip Affiliates Network (TA Network) also increases efficiency and productivity through real-time connectivity and automation of inventory management processes.
"BHMA is a rapidly growing company and I am sure the TA Network will bring multiple advantages. These include reductions in distribution costs, increased direct bookings and superior inventory management. Our tailored solution is perfect for firms like BHMA who can quickly benefit from increased productivity, greater efficiency and higher yields throughout the year," added Ho Siang Twang, executive director of Travel Prologue.