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American Express Meetings & Events has launched the latest
evolution of Meetings Insights, a business intelligence platform
designed to help clients make faster, more informed decisions.
Through easy-to-understand dashboards and customisable insights, the
platform aims to ‘empower clients to make smart business choices that
drive profitability and generate efficiencies’.
American Express Meetings & Events, vice president of global
strategy and business enablement, Noelia Herranz, said: “Our enhanced
Meetings Insights platform sets clients up for success by giving them
greater visibility into what’s happening within their strategic meetings
programme. Equipped with easy access to in-depth and tailored analyses,
clients can confidently make fast, data-driven decisions that maximise
savings and meetings programme ROI.”
Meetings Insights gives clients oversight of their organisation’s
meeting data. Reports are organised into five themes to make it easy for
users to find the information they need: spend and savings, program,
supplier, travel and meetings, and benchmarking.
Additional platform enhancements include real-time data updates
through API integration, self-service capabilities, and customisable
program analysis with the ability for granular data drill-down.
The platform also uses American Express Meetings & Events’
aggregated client data and industry sources to identify valuable trends
and benchmark business performance against industry peers and companies
with similar profiles.
“The technology and service investment behind Meetings Insights’
relaunch demonstrates American Express Meetings & Events’ unwavering
commitment to offering clients unrivalled choice, value and experience.
This last evolution is currently being rolled out to existing and new
clients,” added Herranz.
Source: M&IT