Sparking change: Project Spark’s Professional version is now available at US$19 per month or US$199 annually. Photo Credit: Adobe stock/phive2015
Since the launch of Project Spark earlier this May at IMEX Frankfurt 2023, it has garnered nearly 4,000 industry users. In addition to the free Starter version of Spark, a new paid Professional version was released to meet the growing productivity and performance needs of users recently. The Professional version is available at US$19 per month or US$199 annually.
Improvements for professional version
· Enhanced personalisation: event professionals can now tailor content with a unique brand voice and tone, ensuring each event communicates its distinctive identity and resonates with the audience.
· Expanded content creation: new functionality and capacities that expand user creative boundaries.
· New analytic functionality: qualitative event analysis across multiple formats including spreadsheets, videos, and podcasts.
A new enterprise version
A new enterprise version was also introduced for those businesses wanting to kickstart performance across their event operations. This includes all features in the Professional version plus:
· AI event concierge: a Spark-powered web chatbot powered by generative AI and fine-tuned with event-specific and destination-centric data. It delivers a personalised and augmented experience for participants, differing from conventional chatbots.
· Collaboration features: teams can use AI to improve internal productivity and communication across the enterprise.
· Fine-tuned AI models for enterprise: a secure, fine-tuned AI model customisation, enhancing data privacy and security.
· Enterprise-grade security and privacy: privacy, with enhanced measures to allow confidential input and output of data.
The enthusiasm for the premium features demonstrates the value that our tool adds to the intricate task of meeting planning. The robust suite of features, especially those geared towards content generation, legal task management, and analytical insights, are resonating strongly with our users.
Vamshi Velmajala, product manager, Project Spark
“The growth in the adoption of the paid version is a strong indicator of the tangible benefits our tool offers. While we measure growth in percentages and numbers, the true measure of success lies in the increased efficiency, creativity, and strategic insight that our users experience.”
“It's about the meeting planner who can now create a compelling event description that captures the essence of their event. It's about the hospitality veteran who can navigate the complexities of contracts with greater ease. It's about the business leader who leverages sentiment analysis to tailor their event to their audience's needs,” shared Velmajala.
The engagement with Project Spark has shown seasonal peaks, aligning with the event cycles and business quarters. This suggests that the tool is becoming integral to the planning and execution of events, embedding itself into the fabric of the industry's calendar.
The users
The adoption of the platform has been drawn professionals from across the industry spectrum. Event strategists, marketing directors, contract managers, and corporate planners have integrated the tool into their daily operations.
“Event strategists are leveraging our analytics features for more data-driven decision-making, transforming insights into actionable strategies. Marketing directors are utilising our content generation capabilities to produce engaging materials that resonate with their target audiences, elevating the impact of their promotional campaigns.
“Contract managers find the tool's legal functionalities indispensable for navigating the complexities of agreements with precision and ease. Corporate planners are making the most of our brainstorming and project management features to orchestrate events that are both memorable and meticulously organized,” he added.
The platform will continue to evolve, driven by feedback and the changing landscape of event management.