While event bookers and planners love a good deal, unclear additional fees are a turn-off. Photo Credit: Adobe Stock/insta_photos
A recent survey conducted by The Delegate Wranglers has revealed that
event buyers have an overwhelming distaste for hidden terms and
conditions, as well as unclear additional fees, when considering venue
offers and incentives.
“This insight demonstrates that it doesn’t all come down to price,”
said Neil Thompson, founder and managing director of The Delegate
Wranglers. “Event planners are seeking value-added incentives, and being
transparent with any terms and conditions is essential.”
When it came to incentives, nearly all event bookers surveyed shared
that they would consider a venue for an event if it came with an
exclusive offer or booking incentive, and approximately two-thirds of
event bookers shared that they would be more motivated by “value-driven
incentives” such as extra add-ons, enhanced packages and an overall
better deal for the venue.
The survey also revealed that all event planners expected venue deals
on “quieter” or off-peak days such as Mondays, Tuesdays and Fridays.
For event bookers, the most attractive deals were found to be venue hire
discounts or offers on complimentary services such as AV or catering
options.
Venues and event bookers also need to communicate more effectively,
with each side preferring a different way of reaching out. Venues prefer
to prioritise direct email over email newsletters, while event bookers
have shared that they would rather receive email newsletters from venues
before checking out the venue’s website.