New Intent founder, Rory Archibald, is also responsible for driving the strategy for VisitScotland Business Events across all markets as well as overseeing marketing and PR for the department. Photo Credit: GettyImages/wildpixel
A new organisation has been launched to drive the need for diversity,
equality, inclusion (DEI) and environmental action within the global
business events industry.
New Intent will work with destinations, event strategists, and the
event supply chain to advocate for the critical importance DEI and
environmental action have in creating positive societal transformation.
Bringing partners together from across the world, New Intent will
curate educational sessions, white papers, knowledge sharing and
industry-leading leadership to ensure business events put people and the
planet first.
New Intent founder, Rory Archibald, said: “DEI and environmental
action need to take a much greater priority in our industry. I believe
that we must do more as an industry to properly drive DEI and
environmental action forward and start to take what we preach and put it
into action.
“We will bring advocacy to the forefront, engage in challenging
conversations, and face up to the journey we have in front of us. We
have the power to create real change and transform an industry by
collaborating, sharing, and demanding change.’
Archibald remains in his full-time position at VisitScotland where he
looks after the associations, sectors, marketing, PR, and policy
strategies for business events. He will run New Intent as a side
project.
New Intent offers partnerships to the events industry supply chain,
memberships to event strategists, transformation strategies for events,
and speaker services where specialist topics include the UN SDGs, DEI,
environmental action, corporate social responsibility, and the politics
of meetings.
Source: AMI