VR Headsets will be sent to business events databases. Photo Credit: Tourism Whitsundays
In Australia, Tourism Whitsundays has launched virtual reality (VR) tours complete with headsets to attract domestic business events.
Tourism Whitsundays CEO Tash Wheeler said: “The headsets have been created to highlight the diversity across The Whitsundays region and generate leads for business events in the domestic market."
"They are a transportation device to the stunning Whitsundays region, and with Karen Jacobsen, our Destination Ambassador and Australia’s original voice of Siri guiding you through Airlie Beach, Daydream Island Resort, Reefsuites experience with Cruise Whitsundays, and many more destinations."
In addition to a six-minute regional overview, key operators — Hamilton Island, InterContinental Hayman Island Resort, Daydream Island Resort and Cruise Whitsundays — will have dedicated chapters, with more details to be made available over time.
These extra chapters will provide potential clients with the opportunity to further immerse themselves into the venues before taking the next step to book their business events in The Whitsundays.
Using funds from Business Events Australia, Tourism Whitsundays partnered with tourism operators to develop the virtual reality tour. Following a national tender, Riptide Creative was appointed to complete the project and worked with operators to create content.
“During what continues to be a challenging time for the business events industry, we're pleased to be able to support Tourism Whitsundays’ efforts to encourage a restart to face to face business events through these innovative assets developed through our Business Events Boost Program,” said Robin Mack, Executive General Manager Commercial & Business Events Australia, Tourism Australia.
Requests for virtual reality headsets will be sent to over 10,000-strong business events and business databases.
Interested parties may register for a headset here.