Have you heard of Thailand's 10 MICE routes?

Thailand Convention & Exhibition Bureau hopes to elevate cities' MICE allure through creative routes and support incentives.

The 10 MICE cities run across Bangkok, Pattaya, Chiang Mai, Phitsanulok, Khon Kaen, Udon Thani, Nakhon Ratchasima, Surat Thani, Phuket and Songkhla.
The 10 MICE cities run across Bangkok, Pattaya, Chiang Mai, Phitsanulok, Khon Kaen, Udon Thani, Nakhon Ratchasima, Surat Thani, Phuket and Songkhla. Photo Credit:Thailand Convention & Exhibition Bureau

Thailand Convention & Exhibition Bureau (TCEB) has announced 10 Thai MICE Cities — as part of its campaign to highlight each individual city's capability, readiness, attractions and uniqueness to local and global planners.

TCEB President, Chiruit Isarangkun Na Ayuthaya said, “Our consistent promotion of domestic MICE has made us realise that MICE organisers continue to look for more new products and attractions based on such criteria as convenient accessibility, possibility of carrying out the activities, contributing to income generation to the communities and manageability. They all have become TCEB’s guidelines in developing MICE routes of each MICE city.”

To discover these 10 cities, TCEB launched the ‘Thai MICE Connect - 10 Creative Routing Contest’, which attracted a total of 95 proposed routes across Bangkok, Pattaya, Chiang Mai, Phitsanulok, Khon Kaen, Udon Thani, Nakhon Ratchasima, Surat Thani, Phuket and Songkhla.

An initial screening cut the selections down to 20, before judges narrowed the list down further to the final 10:

Bangkok: Explore the green route, such as visiting the Bang Nam Peung community, biking on the suburbs of Bangkok.

Chiang Mai: Incorporating CSR by immersing into the diverse Lanna culture and teambuilding activities, such as the Bodhi tree sustaining ritual, and experience ethnic cultures.

Khon Kaen: Known for a handicraft city and for its Mudmee silk, groups can join in a silk production tour in Phon District and Chonnabot Distroct, or try mulberry farming and tie-dye activities.

Nakhon Ratchasima: The sustainability journey includes a tour of the Khaoyai National Park, joining to produce seedlings for reforestation, visit a floral park and Chokchai Diary Farm.

Pattaya: The incentives allure, such as exploring the coral reefs of Samae San island, releasing fish into the sea as part of marine life conservation efforts, and activities at the coconut plantation of Takian Tia Community.

Phitsanulok: In this second-tier city, it's about enjoying nature and cultural activities, such as Mud Yom fabric production and cruising along Nan River.

Phuket: Explore the town's historic quarter and fishing community, and a taste of the famous Phuket pineapple.

Surat Thani: Nature, wellness, art classes, and traditional culinary skills in one visit.

Songkhla: Museums, cruising, and hands on making of traditional Juan Tani textiles.

Udon Thani: Visit the Thai-Chinese Cultural Center, understand the ancient Khmer civilisation, tour a 960,000sqm herbal centre, join a cooking class or how about a tree ordination ritual?

In addition, TCEB will also organise business matching activities for planners interested in exploring or booking these 10 MICE routes, and sweeten the deal by adding budget support for organisers who confirm bookings for these cities.



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