Marriott International and the Professional Convention Management Association (PCMA) have partnered to give APAC's business events community access to PCMA’s Digital Event Strategist (DES) certification course.
As part of Marriott's The Time is Now promotion for planners, eligible customers will be able to select DES certification as an additional benefit when booking an event or meeting with participating Marriott properties.
The DES course is a self-paced, six-course module supported by APAC regional experts and concludes with a final exam. By the end of the course, enrolled professionals should gain tools to: plan, produce and measure digital and hybrid events from beginning to end; monetise digital events through fresh pricing and sponsorship strategies, and evaluate and choose the most sophisticated tech solutions.
With reskilling believed to be important to future-proof events, PCMA hopes that its digital events course can provide members and clients with the necessary support and education.
“Today, relationships and business models are ever-changing,” said Karen Bolinger, Managing Director APAC at PCMA. “PCMA’s most recent APAC survey indicated that over 70% of meeting planners are looking for in-house expertise (on top of venues with broadcast facilities), and 80% of respondents said they will give their in-person and virtual event attendees an opportunity to interact. This means new skills are required to deliver on these business objectives."