Anderes Fourdy Events (AFE) in Malaysia has inked an agreement with Singapore's The Travellers DMC (TTDMC), and will together deliver Professional Congress Organiser (PCO) services operating out of the Lion City.
Describing Singapore as "one of the top 10 business events destinations in the world," AFE co-founder, Fu Kei Cheong, said the island destination has always been on his radar.
AFE's portfolio covers Malaysian and Asia-Pacific NGOs, as well as the business events industry, with a focus on global medical and health-sciences congresses.
As for TTDMC, the regional DMC established in 2005 counts Abbott, Hero Motorcorp, Asian Paints, L’Oréal, The Rotary Club and Lions Clubs International among its clients. Ultimately, like many others, the pandemic "jolted us sufficiently to relook at our plans and hasten our resolve,” said executive director, Yvonne Low.
"We have known KC [Fu] since we were colleagues some years back. He has since become a business events key opinion leader and the most-respected PCO in Malaysia within a few short years. Their client profile is exceptional and they manage a number of regional and national associations as their Association Management Company (AMC),” added Low. Clients include the United Nations, World Congress of Enterostomal Therapist, and Endoscopic & Laparoscopic Surgeons of Asia.
Now, with TTDMC eager to pivot and AFE looking to "duplicate our success in Malaysia," the Malaysian PCO is well on its way, having already started training its Singapore team during the lockdown period. While everyone hunkered down, AFE filled the work weeks with meetings and trainings, coaching the new team on SoPs, knowledge, technical know-how and insights.
The plan is to grow its Singapore presence, before expanding operations to other countries.
“We are extremely excited. AFES is a natural progression to keep the congresses and clients within the AF Group. Working closely with the Singaporean associations and Singapore Convention Bureau, Yvonne and I look forward to bring and deliver our first congress in Singapore very soon,” said Fu.