With close to two decades of experience, Edward Kwek will be leading Tourism Australia in engaging with the region’s key customers and stakeholders. Photo Credit: Tourism Australia
Tourism Australia has appointed Edward Kwek as senior business events
manager for South and Southeast Asia, based in Singapore. Reporting to
Edea Lu, regional business events director for Asia, Kwek will play a
crucial role in implementing business events strategies and fostering
partnerships in the region's MICE segment.
Kwek brings 17 years of industry experience to the role, most
recently serving as trade manager business events for Tourism New
Zealand, where he led business events strategy for Southeast Asia. His
prior experience includes a stint as regional director of Southeast Asia
& India at Melbourne Convention Bureau.
Speaking on his new role with Tourism Australia, Kwek said: “I look
forward to working closely with incentive planners, Australian industry
operators and the convention bureaus to create exciting, memorable and
impressive experiences that celebrate the success of delegates.”