Kenny Toy brings his deep expertise in digital transformation and commercial strategy to Rosewood Hotel Group.
Rosewood Hotel Group has appointed Kenny Toy as SVP, commercial, global, tasked with leading the luxury hospitality group's commercial strategy worldwide.
Based at Rosewood's corporate office in Hong Kong, Toy will report to COO Anthony Ingham. He will take charge of sales, marketing, distribution, revenue management, partnerships and e-commerce across the group's global portfolio.
Toy will lead teams focused on driving revenue growth, increasing market share, and lifting customer satisfaction across all channels. He will also champion cross-functional collaboration as Rosewood builds what it calls a unified, high-performing commercial engine to strengthen brand desirability and customer engagement.
Toy brings more than two decades of experience in commercial, marketing and digital transformation strategy across global consulting and marketing organisations. He has advised on data-driven marketing and e-commerce, leading multi-market programmes that integrate CRM, digital platforms and customer insight to build loyalty and unlock demand.
He joins from Accenture Song, where he was managing director in Hong Kong SAR and digital strategy lead for China, leading business growth and client transformation initiatives across multiple industries in the region.
The appointment underscores Rosewood's continued investment in its commercial capabilities as it expands its global portfolio of luxury properties.