UFI’s trio of presidents at the helm

Panittha Buri of Thailand's Bhiraj Buri Group elected as UFI’s incoming president for 2025-26 term.

The 2024-25 UFI presidential trio consist of Panittha Buri as incoming president; Hugh Jones as president; and Geoff Dickinson as outgoing president.
The 2024-25 UFI presidential trio consist of Panittha Buri as incoming president; Hugh Jones as president; and Geoff Dickinson as outgoing president.

The UFI Board of Directors has elected Panittha Buri, vice-chairperson of Thailand's Bhiraj Buri Group, to serve as the global exhibition industry association's president for the 2025-26 term.

Buri will join the UFI presidential trio as incoming president in November 2024 before ascending to the presidency at the 92nd UFI Global Congress in Hong Kong in November 2025.

The 2024-25 UFI presidential trio will consist of:

  • Hugh Jones (CEO, RX) as president
  • Panittha Buri (vice-chairperson, Bhiraj Buri Group) as incoming president
  • Geoff Dickinson (CEO, dmg events) as outgoing president

This decision will become effective at the conclusion of the 91st UFI Global Congress, which will take place from 20 to 23 November 2024 in Cologne, Germany.

Panittha Buri, vice-chairperson of Bhiraj Buri Group, has held prominent roles in Thailand’s MICE industry.
Panittha Buri, vice-chairperson of Bhiraj Buri Group, has held prominent roles in Thailand’s MICE industry.

Buri has served as the vice-chairperson of Bhiraj Buri Group since October 2022. Previously, she held various roles at the Bangkok International Trade and Exhibition Centre (BITEC), including managing director and director of marketing & sales. Since 2023, Buri has taken on several prominent roles: chair of the UFI Asia Pacific Chapter, president of the Thai Exhibition Association (TEA), and board member of the Thailand Convention & Exhibition Bureau (TCEB). She is also an expert representative for Bangna Commercial College and a board member of both UFI and AIPC.

Expressing gratitude for "this leadership role at UFI", Buri said she looked forward to pursuing UFI's mission "with passion, integrity and a shared vision”.

Based in Paris, the 98-year-old UFI represents over 50,000 exhibition professionals across almost 90 countries worldwide. Recent UFI Presidents have hailed from the UK, Hong Kong, India, USA, South Africa, and Italy.


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