Brownlee brings more than three decades worth of industry experience to the role.
Neil Brownlee, head of business events at VisitScotland, has been appointed as the 2025 PCMA Chair.
Brownlee, who takes over the role from Leonard Hoops, president and CEO at Visit Indy, has more than 35 years’ experience in the international hospitality and business events industry. He was sworn into his new role alongside Chair Elect Kelly Ricker, chief operating officer, Global Technology Industry Association at PCMA’s Convening Leaders event, which took place in Houston from 12-15 January 2025.
Brownlee and Ricker will work together over this coming year alongside PCMA’s board of directors and trustees, to continue promoting business events as catalysts for positive global economic and social transformation and to gain wider recognition and understanding of the industry.
Brownlee said: “I am passionate about the role that business events can play in promoting social and economic progress and intend to use this year and our global voice to position business events as change makers. It is my aim to represent all members of our globally diverse community as we work together to drive impactful and meaningful change worldwide.”