Tengku Badariah has been appointed director of sales and marketing at New World Petaling Jaya Hotel (New World PJ Hotel).
In her new role, Badariah is responsible for the branding and marketing of the hotel as well as the launch of New World PJ Hotel in Malaysia.
She brings with her over 20 years of sales and marketing experience from her appointments with upscale hotels in Kuala Lumpur and Petaling Jaya across all sales functions. In her most recent appointment, Badariah was sales director of Petaling Jaya-based One World Hotel, where she has worked since 2007 managing its sales, reservations and revenue functions.
Badariah will report to the newly appointed GM of New World PJ Hotel, Jai Kishan, who has joined the organisation in January this year.