Ian Cummings has stepped into his new role as the global CEO of Nteractive since 2 September 2024. Photo Credit: Nteractive
Global brand experience agency Nteractive has welcomed Ian Cummings as its new global CEO, effective 2 September 2024.
As an industry leader, Cummings is well respected and has expertise in driving metric-based client performance.
“Nteractive is an established and talented global powerhouse with a
prestigious client portfolio, and I am eager to build on this
foundation,” said Cummings. “Together we will pursue ambitious growth
plans focusing on the agency’s sector specific expertise and exploring
adjacent industry verticals where exceptional experiences are key.”
“It’s an incredibly exciting time for the events industry with so
many businesses and brands recognising the integral role events play in
the marketing mix,” said Neil Evans, managing director and co-founder of
Nteractive.
“[Cummings’] proven track record of operating at scale with a true
growth mindset, coupled with his strong reputation for people leadership
and client centricity make him a standout choice for this role.”