INVNT has expanded its APAC operations, including six new hires to "bring virtual, hybrid and in-person meets to life".
In Singapore, Sarah Bailey is the new mind behind devising compelling campaign ideas as creative director, with more than 10 years of experience in earlier agency and client-side roles at Freeman and Publicis Singapore.
Bailey is supported by junior designer Karen Ho in Sydney.
A new production team has also been brought in to manage ongoing demand from clients for high-end virtual and hybrid experiences.
This includes new executive producer Ema Wakeford, who comes from a background executing events including Vivid Sydney and the Light, Music & Ideas Festival. Joining her is senior producer Caroline Bubb, who boasts events experience both in Australia and the UK, as well as producer Rebecca Wheatley who has executed festivals including the Margaret River Gourmet Escape and Mercedes-Benz Fashion Week Australia. Completing the team is former CWT Meetings & Events staff now INVNT’s production coordinator, Lauren Moorhouse.
Laura Roberts, managing director, INVNT APAC said: “As a strategy and creative-led agency, I’m thrilled to have Sarah and Karen join our team to ensure we continue to surprise and delight clients with our out of the box thinking and striking designs, and a talented team of producers in Ema, Caroline, Rebecca and Lauren, who will bring this thinking to life across virtual, hybrid and in-person experiences as the pandemic evolves across the APAC region."