CWT Meetings & Events, Carlson Wagonlit Travel's meeting & events division, has appointed Sam Lay as senior director for Asia Pacific. He reports to Cindy Fisher, CWT Meetings & Events's senior vice president and global head.
Based in Singapore, Lay will lead a team of meetings and events (M&E) specialists across key markets in Asia Pacific. He will be responsible for expanding CWT Meetings & Events' business in this high-growth region while helping them maximise the return on investment on their M&E spend.
Lay has more than 17 years of experience in the M&E industry, having worked at organisations across the value chain including the Singapore Tourism Board, MSD and Suntec International.
At Suntec International, he led the planning and development for several new convention projects in Asia. Prior to joining CWT Meetings & Events, Sam was senior director for Greater China at BCD Meetings & Events.
Professionally accredited as a Certified Meeting Professional (CMP) from the Convention Industry Council, Lay holds a bachelor's degree in international tourism from James Cook University in Australia.