Best Western Hotels & Resorts has appointed Luckrada Lucksanawimol as its new regional director sales - Asia, effective immediately, based at its Asia head office in Bangkok.
Lucksanawimol, or "Annie" as she is better known, brings with her experience across senior sales and management roles for a series of major hotels and resorts, both at property and head office levels.
Her experience includes a role as director of sales at B-Lay Tong Phuket, when it was operated by AccorHotels as part of the MGallery Collection, and at the former dusitD2 Patong Resort, which was managed by Dusit International. She was also cluster director of sales for Bangkok-based BHMAsia, overseeing 17 properties in Thailand and beyond.
She was most recently executive assistant manager at B-Lay Tong Phuket, having returned to the property in 2017.
A Thai national, Lucksanawimol has a Master's Degree in International Business Management from Stamford International University.