Devanshi Parikh has been appointed as Business Events Sydney’s new business development manager for India.
Amid growing interest from Indian corporations eyeing Sydney as their next incentive destination, Business Events Sydney (BESydney) has appointed Devanshi Parikh as its new business development manager for India. This strategic move underscores BESydney’s commitment to deepening relationships and supporting clients across the Indian market.
Devanshi brings over 20 years of sales and marketing experience in the travel and tourism sector, having worked with leading agencies across Mumbai. A graduate of The International School for Tourism in Zurich, Switzerland, she most recently founded and led her own boutique travel agency, Explorience, from 2016 to 2024.
Operating from the Destination NSW (DNSW) office in Mumbai, Devanshi will initially focus on engaging major MICE travel partners and showcasing Sydney’s latest developments. Over time, her role will expand to support DNSW’s broader leisure tourism efforts as well as BESydney’s business events strategy.
BESydney CEO Amanda Lampe said India ranks among the top three source markets for international incentive groups choosing Sydney, with delegate numbers from India increasing by over 50% since 2019.
“This growth has been fuelled by the quadrupling of direct flight capacity into Sydney since 2019, as well as the streamlined and much improved visa process” Lampe added. “Devanshi’s on-the-ground expertise and market knowledge will be instrumental in responding to our growing Indian client base and expanding our reach and impact.”
Destination NSW CEO Karen Jones said: “India is one of NSW’s most important visitor markets, with strong cultural and social ties through sport, the arts and Sydney’s large Indian diaspora.
“NSW is also the nation’s number one state for business events – a sector forecast to contribute more than $192 million to our visitor economy this year – so there’s significant opportunity for further growth from the Indian market.
“I’m delighted the strategic partnership between Destination NSW and BESydney has secured an in-market representative to generate new business events opportunities for Sydney, and I congratulate Devanshi on her appointment.”
Devanshi shared her excitement about the role and the growing appetite for Sydney among Indian travellers:
Devanshi Parikh BESydney Business Development Manager – India said: “India loves Sydney’s action and adventure, sport, shopping and dining. There is much anticipation for the India Cricket tour later in the year, especially when Australia faces India under lights at the Sydney Cricket Ground (SCG) in a potential series-deciding third match of the One Day International series.
“And we have so much more to share, with annual events like the Vivid Sydney festival of lights, food, music and ideas, a new 24-hour international airport opening next year, and exciting event spaces like The Cutaway in Barangaroo and International Convention Centre (ICC) Sydney.
“I look forward to working with the MICE industry to continue to strengthen the bonds between Australia and India.”