While activity in the APAC meetings market rebounds, RFP response time remains a point of disconnect between planners and suppliers. iStock/wenich-mit
After last year's dip, APAC's meetings market is regaining momentum, according to the Northstar Meetings Group/Cvent Meetings Industry Pulse Survey APAC (September 2026).
A quarter of planners are now booking new business, while 42% are actively sourcing events, bringing activity back to 2024 levels. Planners are still upbeat, though confidence has cooled slightly from last year's high.
Face-to-face meetings continue to hold its ground. Not a single planner said in-person events had became less important over the past year. Looking ahead, many are exploring new destinations, and several Asian markets emerging as strong contenders.
Still, the optimism is tempered. Rising hotel and venue costs are the most-cited concerns, and cost containment has leapt to the top of planners' priorities for future events. Suppliers are also under pressure to respond faster, with many event planners reporting longer-than-desired turnaround times for RFPs.
The report is now available for download.
Download the full Northstar Meetings Group/Cvent Pulse Survey APAC report to see how planners are navigating the recovery, and what it means for your next event.