Indian arrivals to South Korea increases amidst strong roadshow activity. Adobe Stock/Erwin
The Korea Tourism Organization (KTO) has promoted support schemes for MICE and educational groups at its 2026 India roadshows, as Indian arrivals to South Korea continue to climb.
KTO’s New Delhi office hosted the Korea Tourism Roadshow 2026 in Ahmedabad on 28 October and Mumbai on 4 November, bringing together Indian travel trade partners and Korean tourism representatives.
Three initiatives targeting group travel were presented: the MICE Support Program 2026, the Edu Tourism Support Program 2026–2027 and the Korea Group Visa facility. Together, they offer eligible groups customised benefits, financial assistance and visa facilitation.
Presentations covered leisure, MICE, educational, luxury, wellness and wedding tourism, including corporate incentive tours and student learning trips.
Yoonmi Cho, director of KTO’s New Delhi office, said the organisation was “particularly encouraged by the 21% growth in Indian visitor arrivals” from January to September 2026. She described India as “an increasingly important market for South Korea” and highlighted air connectivity between Delhi and Seoul, with services operated by Korean Air and Air India.
KTO also previewed an upcoming film, Jeju Olle, featuring Indian actress Anushka Sen, aimed at introducing Indian audiences to Jeju Island. The initiative reflects KTO’s efforts to use Indian cinema and popular culture to generate awareness of and interest in South Korea’s regional destinations.