International Convention Centre Sydney (ICC Sydney) recently launched a new multi-platform marketing campaign called "More Than a Venue" at IMEX Frankfurt.
The campaign is all about highlighting the Sydney venue's growth over the past two years since its opening, as well as the people, services, partners and features that set it apart from its competitors. For example, ICC Sydney's Legacy Program provides clients with a platform to give back while enriching delegate engagement.
Geoff Donaghy, CEO of ICC Sydney, said "More Than a Venue" is an articulation of ICC Sydney's vision to deliver value for its clients and demonstrate leadership through actions. "We launched this campaign to shine a light on the stories, and the people, that help drive success at ICC Sydney each and every day. It uncovers the unexpected, the undiscovered, and the unique ways in which our people and our place offer so much 'More Than a Venue' for our clients and their delegates".
As part of the campaign, ICC Sydney also revealed the next iteration of its self-publishing magazine, transitioning to a new annual collectible format, entitled Sydney InView. Published in print and with content available online through an ongoing digital strategy, the first volume invites readers to discover more about the people behind ICC Sydney.