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In the face of tightening budgets and rising economic pressures, APAC event professionals are proving their resilience.
According to the latest Northstar/Cvent Meetings Industry PULSE Survey conducted in March 2025, confidence levels across the region have dipped compared to this time last year. But the full picture is far from bleak: 54% of planners in APAC still report a positive outlook, outpacing global sentiment.
Even amid financial constraints, nearly two-thirds of APAC planners are actively sourcing or booking new events, underscoring the region’s adaptive and forward-moving mindset.
The survey reveals new data on what's top of mind for planners:
Optimism holds, but confidence dips: While APAC event planners remain more optimistic than their global counterparts, confidence levels have softened since March 2024. Still, 54% of planners report a positive outlook this year.
Event demand stays strong: Nearly 67% of APAC planners are actively sourcing or booking new events.
Top APAC destinations: Thailand (61%) and Singapore (56%) lead in APAC, followed by Indonesia, Japan, and Vietnam.
Rising costs remain a persistent concern: Airfares, budget constraints, and higher costs of goods and services are top three challenges for planners.
Supplier satisfaction is slipping: Higher room rates, F&B costs, and slower RFP responses are growing challenges. However, APAC still reports higher satisfaction levels than other regions, indicating that supplier relationships remain relatively strong.
Download the full report now for exclusive insights, in-depth analysis, and region-specific trends that matter.