Grimaldi Forum Monaco, the principality’s culture and conference centre, was in 2025 expanded with 6,000sqm of indoor and outdoor event spaces. Photo Credit: Grimaldi Forum Monaco
In the lead up to the launch of its upcoming campaign, Visit Monaco is inviting attendees of The Meetings Show Asia Pacific (TMS APAC) 2026 to preview its renewed positioning as a “multi-experience hub” for incentives and events.
“Our new logo and campaign – Monaco, Everything at Once – are built on a simple yet powerful idea: the principality is a place where one never has to choose between experiences. Everything comes together in the same moment,” said Benoit Badufle, regional director of Visit Monaco in Asia.
This is expected to resonate particularly with incentive planners and delegates.
While the campaign has not been launched, visitors to the Visit Monaco booth can expect a “discreet preview of our new visual identity and touches inspired by Monaco’s art de vivre”. Badufle shared.
Visitors are also invited to discover the experience-rich destination through curated storytelling, tailored itineraries and personalised conversations.
Monaco’s position as a “multi-experience hub” will be brought to life by the Visit Monaco team, alongside key partners such as Fairmont Monte-Carlo and Incentive Travels.
Attendees may also find out about fresh MICE products and offerings such as Mareterra – a landmark eco-district combining waterfront event spaces, green areas and lifestyle spaces.
Within Mareterra, Grimaldi Forum Monaco – the principality’s culture and conference centre – was completed its most recent expansion in 2025. The project added 6,000sqm of flexible spaces, including 2,000sqm of outdoor areas, to support the growing demand for events and attract new clients. Launched in 2000, the Grimaldi Forum today welcomes over 300,000 visitors annually for 100 events.
Besides “only-in-Monaco” venues such as the Villa La Vifie and the wine cellars of Hotel de Paris – Monte-Carlo, booth visitors can also learn about dining, wellness and nightlife upgrades across establishments such as Fairmont Monte-Carlo, Metropole Monte-Carlo, Port Palace and other hospitality establishments that will enhance the destination’s appeal to a broader set of high-spending clients.
Discover more of Monaco’s experiences at TMS APAC Stand: I58.