For decades, South Korea has been a global leader in cutting-edge industrial development. In recent years, Gwangju – located in the heart of the Honam region in the country’s southwest – has developed its own niche as a new industrial centre and a world-class MICE destination for rich and exciting cultural events.
Gwangju, without a doubt, is also a top pick for your next industry-related MICE event.
At its core, Gwangju is a renowned industrial hub, focussing on key industries such as artificial intelligence (AI), automobile manufacturing, energy and healthcare. In fact, the city is also home to Kia Motors’ sprawling manufacturing plant with an annual production capacity of 620,000 units, and Gwangju Global Motors, which opened in 2019 and now produces 50,000 small SUVs per year.
Furthermore, two major exhibitions in Gwangju demonstrate the city’s up-and-coming prowess as a sought-after MICE destination in South Korea.
The Global AI Conference AICON, which is held every September, attracts global experts who discuss and share their knowledge on the development of AI technology.
The annual Bitgaram International Expo of Electric Power Technology (BIXPO), meanwhile, showcases new developments in the energy industry, drawing attendees from the region and beyond. BIXPO is organised and hosted by Korea Electric Power Corporation, the country’s largest energy supplier, which is based in the wider Gwangju area.
In terms of purpose-built MICE facilities, the jewel in Gwangju’s crown is its vast Kimdaejung Convention Center, named after former South Korean president and Nobel Peace Prize recipient Kim Dae-jung who was born in the Honam region of the country. Not only that, the convention centre is centrally located in the specially designed MICE Park, which is equipped with conference facilities, luxury hotels, restaurants, parks, transportation infrastructure and tourist sites to meet all visitors’ needs to host a successful convention.
Historically, Gwangju is also known for the formidable role its citizens played in the fight for democracy in South Korea. It is thus no wonder that art and culture have become an outlet for its people to express their thoughts and beliefs. In fact, Gwangju’s storied legacy and heritage is evident across the city’s venues and events, which include the Gwangju Biennale, Mudeungsan Mountain National Park, the Uijae Museum of Korean Art and the ever-progressive Asia Culture Centre. All these sites, which are also available as special venues for events, will provide a unique opportunity for delegates to immerse in Korean culture and memorable experiences.
Of course, no visit to South Korea is complete without indulging in the many delicacies the country has to offer, from bibimbap and bulgogi to the globally-loved kimchi. Thanks to its natural access to fresh and flavourful ingredients, Gwangju has become the undisputed capital for K-food, leading to it being described by the BBC as the capital of kimchi and the place to visit for “quintessential Korean cuisine”. Visitors would certainly cultivate a lifelong appreciation for the tastes they experienced in Gwangju.
So why not consider Gwangju for your next event? If you are looking for a city which offers a perfect balance of industry-related events, world-class facilities and infrastructure, as well as a track record in hosting successful events, Gwangju is the destination for you.
For more information about Gwangju, click here.
This article is brought to you by Gwangju Tourism Organization.