Despite global lockdowns, fashion fans and enthusiasts in mainland
China managed to catch up with collections showcased at the just
concluded Paris Fashion Week (PFW), via Tencent Cloud’s virtual
In collaboration with Chinese digital agency group, Hylink, Tencent
Cloud tapped on cloud-based, digital solutions to broadcast the renowned
fashion event’s Womenswear Spring – Summer 2021 collections direct to
China's fashion-conscious consumers.
Through Tencent Cloud Conference (TCC), a part of the Tencent Cloud
Convention and Exhibition Solution, fans tuned in online to the
September 28 and October 6 event, taking virtual front-row seats ‘live’
or through video-on-demand to watch fashion shows of more than 80 global
“This edition of Paris Fashion Week is a unique and prestigious event
that requires a robust technology platform for broadcasting the
creative videos and live fashion shows. The [virtual fashion] platform,
powered by TCC’s advanced functionalities, allows the Chinese audience
to have an immersive online experience through PFW’s member designers’
extraordinary fashion journey,” said Yuan Zou, head of luxury &
fashion Europe from Hylink.
“Under the post-pandemic new normal, many business sectors are
accelerating their digital transformation journey to ensure sustainable
growth and stay competitive. The fashion industry, which is facing
unprecedented business challenges, is of no exception. [This event]
further demonstrates TCC’s capabilities in streaming high-quality,
world-class events without geographical boundaries,” said Poshu Yeung,
VP of Tencent International Business Group.
Paris Fashion Week is yet another feather in Tencent's virtual event
cap, after the tech giant supported the physical-to-digital shift of the
world’s largest trade fair, the 127th China Import and Export Fair
(Canton Fair), in June.
The 128th edition of the Canton Fair will also be held online from 15 to 24 October.