. MCAC Virtual — Global Edition to drive business connections | Meetings & Conventions Asia

MCAC Virtual — Global Edition to drive business connections

Buyers from the U.S. and Europe join the virtual meeting room as recovery efforts in Asia gain momentum.

Following the success of M&C Asia Connections Virtual (MCAC) — Asia Edition last month,  the invitation-only business exchange is set to return on 28 October with an all-new Global Edition. Event planners from Asia, North America and Europe will now join the virtual experience, which will take across multiple time zones.

Staying true to its aim to connect pre-qualified international planners with leading Asian MICE suppliers, MCAC Virtual – Global Edition will continue to feature pre-scheduled one-on-one appointments, expert education sessions and networking opportunities. 

“With many destinations in Asia piloting MICE events, there are strong signs that the meetings industry is recovering. At Northstar Travel Group, our commitment to the global MICE industry remains unwavering, and we will continue to drive business exchange by extending our virtual event to a truly global audience,” said Irene Chua, vice president and group publisher, Asia at Northstar Travel Group.

Backed by the company’s comprehensive global MICE database and reputable brands, MCAC Virtual – Global Edition will feature more than 650 pre-scheduled one-to-one appointments via a user-friendly platform that will allow for convenient, hassle-free meetings. There's also sponsored lounges with interactive video content, and live collaborative tools to help planners and suppliers exchange ideas.

Critical market updates

To help planners kick-start meetings in 2021, a number of convention bureaus and hotel brands such as Angsana, Marriott, Galaxy, Hyatt, Sunway, and Resorts World have already signed on to take part in MCAC Virtual – Global Edition.

To prepare for the reopening of international borders, the virtual marketplace will feature a range of suppliers from Asia's leading MICE destinations: Thailand, Macau, Hong Kong, Cambodia, Singapore, Malaysia, South Korea and Taiwan.

For planners, register your interest to attend HERE.

For sponsors / suppliers, please contact Whey Whey Ng, Regional Sales Director ([email protected]) for more information.