. BESydney secures major computer graphics event | Meetings & Conventions Asia

BESydney secures major computer graphics event

SIGGRAPH Asia 2023 is expected to welcome more than 2,500 delegates. 

SydGettyImages-Bruce Aspley
International events like SIGGRAPH Asia prove the pulling power of Sydney as a global meetings destination, said BESydney CEO, Lyn Lewis-Smith. Photo Credit:Getty Images/Bruce Aspley

SIGGRAPH Asia — the region's conference and exhibition focused on computer graphics and interactive techniques — has chosen Sydney as host city for its 2023 meet, happening from 12 to 15 December.

The annual event rotates around Asia, and more than 2,500 delegates are expected to enter Sydney for the event, as well as thousands of visitors to the exhibition showcase, sharing expert knowledge on research, science, art, animation, gaming, interactivity, education, and emerging technologies.

“Sydney is one of the world’s most creative cities and it’s great to see this latest win for the business events sector, which continues to play a key role in restarting our city and state’s economy as global communities reopen," said Stuart Ayres, minister for Jobs, Investment, Tourism and Western Sydney.

"New South Wales (NSW) has the largest creative sector in Australia," he added, as the region home to 40% of Australia’s creative businesses, generating up to 70% of the country’s total creative exports. "We expect the sector to be a key driver of the state's economic growth, exports and innovation over the next decade."

SIGGRAPH Asia chief staff executive, Prakash Ramajillu, said: “Sydney’s selection is a testament to the depth of the city’s creative sector and its world-class venue in the ICC Sydney. We’re pleased to return to Australia’s thriving technology, creative industries and media scene, with so many new developments in this field since we were last here in 2019."

BESydney, whose team secured the event win, secured 20 new meetings in the last 12 months across technology, health, science and infrastructure. This is expected to bring in almost 13,820 delegates staying 58,490 delegate days and generating an estimated AU$51 million (US$39.64 million) for the local economy, according to BESydney CEO, Lyn Lewis-Smith.

“The desire to meet face to face is getting stronger the longer people’s business activities are confined to Zoom, and this is another positive milestone towards the market’s return... and international events like SIGGRAPH Asia prove the pulling power of Sydney as a global meeting destination," said Lewis-Smith.

“Sound management of the pandemic across our city and state is giving increasing confidence to our local and global clientele to choose Sydney for their next meeting."

SIGGRAPH Asia 2018 in Tokyo, Japan.
SIGGRAPH Asia 2018 in Tokyo, Japan. Photo Credit: SIGGRAPH Asia

SIGGRAPH Asia 2023 will include keynotes, panel sessions, technical talks, a computer animation festival, and specialised exhibition for the latest products and services for computer graphics and interactive techniques professionals and enthusiasts from Asia and beyond. Delegates can also expect exclusive tours to research centres and industry hubs, networking opportunities onsite and at co-located events, and a student programme in partnership with NSW Stem Industry School Partnerships.

Just like many international events, SIGGRAPH Asia transited to a completely virtual format in 2020, where more than 1,500 attendees tuned into the 10-day event's on-demand and live sessions. Invited speakers included those from Facebook Reality Labs, Google, USC Institute for Creative Technologies, Ubisoft and Pixar Animation Studios, where all content remain available until March 2021.

The committee is looking to proceed with 2021's in-person event at Tokyo International Forum in Tokyo, Japan, from 14 – 17 December later this year.

"It has been a crazy 2020, but I am hopeful that [by December] we should be able to freely travel and be able to meet each other physically...The theme for SIGGRAPH Asia 2021 is ‘LIVE’ as live interactions are integral in our context, and the humanisation of technologies has become unavoidable,” said Shuzo John Shiota, SIGGRAPH Asia 2021 Conference chair.