Wellington markets its uniqueness to meeting planners

Its strong links with government agencies, research institutions and associations give it an edge for drawing new events.

Tākina Wellington Convention and Exhibition Centre was opened in June 2023.
Tākina Wellington Convention and Exhibition Centre was opened in June 2023. Photo Credit: Jason Mann

Business Events Wellington has over the last 18 months been specifically targeting APAC associations with New Zealand members, introducing Wellington and Tākina Wellington Convention and Exhibition Centre to its top targets.

It has also conducted sales calls to Singapore recently. “We are visiting the region again later this year to meet with potential clients and we plan to attend The Meetings Show in Singapore in 2024,” said Irette Ferreira, Business Events Wellington manager.

Its latest venue, Tākina Wellington Convention and Exhibition Centre opened in June 2023 as the city’s biggest infrastructure investment since the Wellington Regional Stadium 20 years ago.

Drawing Asian events

The 36th International Symposium on Superconductivity (ISS2023) is the first conference from Asian markets taking place at Tākina later this year. “It’s the first time this conference will be hosted outside of Japan and was secured in collaboration with Te Herenga Waka - Victoria University of Wellington.

“Hosting ISS2023 is an excellent opportunity to showcase Wellington and our brand-new convention centre to delegates from this market, and will highlight Wellington’s research expertise in a sector that is very important to the city.”

The city will also host The Asia Pacific Society for Physical Activity’s 2023 Conference at Te Herenga Waka - Victoria University of Wellington in November this year.

Six countries from the Asia Pacific region are in the top 10 countries visiting New Zealand to attend conferences which is encouraging to see, including India, Japan, China and its largest source market, Australia.

Key strengths

Wellington is often chosen by meeting planners due to the multitude of research centres and universities located here. Key research sectors include computer science as Wellington has the largest computer graphics research group in the Southern Hemisphere, medical oncology, science and creative technology, all of which provide a wide range of opportunities for conferences to tap into.

As New Zealand’s capital city and seat of Government, Wellington is also often selected for its access to government, governmental agencies and the broad range of national associations headquartered there.

From a venue perspective, its brand-new convention centre is located in the heart of the city, right opposite the national museum Te Papa. and offers a range of flexible spaces suited to host conferences of up 1,600 delegates. Tākina has two floors of dedicated conferencing space designed to host a single conference on each floor or one larger conference (700 delegates) across both floors.