Pico Group subsidiary Global International Convention and Exhibition
(Tianjin) Company Limited (GICE) has formed a strategic alliance with
Tianjin Binhai New Area Cultural Center Investment Management for the
development of the Binhai Cultural Center at Tianjin’s Binhai New Area.
The ultimate goal, according to Pico, is to create a high-value
ecosystem for the cultural, tourism and business sectors in Tianjin’s
Binhai New Area, and drive growth of the exhibition and convention
industry. The alliance will cover three areas:
1. Cultural tourism: Backed by Pico Group’s intellectual property
(IP) resources, the alliance will activate high-quality cultural tourism
projects to raise the profile of the 120,000-sqm Binhai Cultural
Center, the largest single cultural complex in the Beijing-Tianjin-Hebei
2. Creative event management services: The alliance will manage creatively themed events and brand promotion projects.
3. Venue and project operations services: For projects under the
alliance, GICE’s operations teams will offer high-quality venue services
and value-added features. The Binhai Cultural Center will provide
venue, publicity and other infrastructure support.
GICE will work with Tianjin Binhai New Area Cultural Center
Investment Management to create smart venues and improve exhibition and
convention management capabilities.
The alliance will also explore operational services for tech-enabled
venues, the performing arts industry, and for exhibition and convention
Pico Group has steadily expanded its venue management portfolio
across Asia in recent years. Facilities include the Chenzhou
International Convention & Exhibition Center, Jinjiang International
Convention and Exhibition Center, Tianjin International Convention and
Exhibition Center, Sri Lanka Exhibition and Convention Centre, and
Yangon Convention Centre.