. Pico to drive MICE sector development in Tianjin | Meetings & Conventions Asia

Pico to drive MICE sector development in Tianjin

Strategic alliances see the development of smart venues, while exhibition and convention management capabilities are strengthened.

The Binhai Cultural Center includes an art gallery, a science and technology museum, a public library, a performance centre, an activity centre and a cultural corridor.
The Binhai Cultural Center includes an art gallery, a science and technology museum, a public library, a performance centre, an activity centre and a cultural corridor.

Pico Group subsidiary Global International Convention and Exhibition (Tianjin) Company Limited (GICE) has formed a strategic alliance with Tianjin Binhai New Area Cultural Center Investment Management for the development of the Binhai Cultural Center at Tianjin’s Binhai New Area.

The ultimate goal, according to Pico, is to create a high-value ecosystem for the cultural, tourism and business sectors in Tianjin’s Binhai New Area, and drive growth of the exhibition and convention industry. The alliance will cover three areas:

1. Cultural tourism: Backed by Pico Group’s intellectual property (IP) resources, the alliance will activate high-quality cultural tourism projects to raise the profile of the 120,000-sqm Binhai Cultural Center, the largest single cultural complex in the Beijing-Tianjin-Hebei region.

2. Creative event management services: The alliance will manage creatively themed events and brand promotion projects.

3. Venue and project operations services: For projects under the alliance, GICE’s operations teams will offer high-quality venue services and value-added features. The Binhai Cultural Center will provide venue, publicity and other infrastructure support.

GICE will work with Tianjin Binhai New Area Cultural Center Investment Management to create smart venues and improve exhibition and convention management capabilities.

The alliance will also explore operational services for tech-enabled venues, the performing arts industry, and for exhibition and convention industry development.

Pico Group has steadily expanded its venue management portfolio across Asia in recent years. Facilities include the Chenzhou International Convention & Exhibition Center, Jinjiang International Convention and Exhibition Center, Tianjin International Convention and Exhibition Center, Sri Lanka Exhibition and Convention Centre, and Yangon Convention Centre.