The 5th Annual Penang Roadshow to India was held virtually for a second round since 2021. Photo Credit: Penang Convention & Exhibition Bureau
The Penang Convention & Exhibition Bureau (PCEB) is in the midst
of its 5th Annual Penang Roadshow to India — held virtually for a second
round since 2021 — happening from 24-28 January across four major
Indian cities.
PCEB's first virtual roadshow to India early last year attracted more
than 400 buyers and trade visitors registering from various travel
trade sectors in India, including business events, leisure travel,
weddings, team building events and filming.
This year, the B2B show has a total of 24 registered exhibitors from
Malaysia and will be welcoming more than 500 buyers and trade visitors
in total, coming from Kochi, Chennai, New Delhi and Mumbai.
To build engagement, PCEB ran educational forums virtually in the
lead up to the actual event day, and will also be hosting in-person
Penang Night Gala Dinners on the last day for attendees across the four
cities.
Industry leaders gathered to discuss updates prior to the virtual roadshow.This event comes after PCEB successfully hosted the BE @ Penang in
December 2021 — the city's first hybrid business conference following
the resumption of interstate travel and domestic tourism in Malaysia
last October.
In
attendance at the virtual roadshow to India, Penang State Minister for
Tourism and Creative Economy, Yeoh Soon Hin said that "[Penang's] cases
have reduced now and the authorities always conduct regular patrols and
monitoring in public areas to ensure the public complies with standard
operating procedures (SOP)".
Ashwin Gunasekeran, CEO of PCEB added that “our tourism operating
sectors such as hotels, convention centres and attraction sites are
fully equipped with strict SOP to welcome the people".
Gunasekeran also noted the bureau's ‘Enhanced Privilege Penang
2021-2023’ support programme that can be tailored for the Indian market
as it caters to both digital and physical events.