Barefoot meetings by the sea, anyone?

Targeting bleisure travellers, the Maldives' Redefining MICE campaign urges planners to think "out of the box" for meetings and events.

The Maldives entices meeting and event planners to convince clients to mix business with leisure.
The Maldives entices meeting and event planners to convince clients to mix business with leisure. Photo Credit: Visit Maldives

As business travel recovery gains momentum, the Maldives Marketing and Public Relations Corporation is currently spearheading the Redefining MICE campaign to highlight the unique MICE opportunities in the destination.

A "laidback" destination to ignite imagination
In keeping with the current trend of the corporate retreats comeback, corporate gatherings are increasingly taking place in nature or natural surroundings, to encourage an easy flow of ideas and stimulate discussions.

Natural geography affords privacy and safety
The Maldives' location in the Indian Ocean makes it accessible not only for guests coming from Asian countries but also for those from Europe. With tourism properties on private islands, itineraries can shift from business meeting mode to recreation or relaxation in a heartbeat. In addition, because of the geographical nature of the islands, privacy and safety measures are in place and easily enforced.

Technology and MICE services in place
Hotels, resorts, and even yachts and liveaboard boats in the Maldives are equipped with high-speed Internet and other conveniences, as well as services and professional teams, necessary to facilitate meetings and conferences, whether hybrid, virtual or fully offline.

Balance business and leisure
Because of the islands' natural setting, unique activities and experiences can be built into corporate event itineraries. These include an island castaway theme for a teambuilding activity or snorkelling with turtles or manta rays during a meeting break.

Think outside the four walls for meetings
With the diversity of tourism products available in the islands, MICE in the Maldives doesn't need to be so confined within the four walls. Meetings and conferences, campfire discussions, townhalls, and teambuilding games can happen with an abundance of fresh air, sun, sand and sea breezes, or under a sky full of stars.



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