The Macau Trade and Investment Promotion Institute (IPIM) is aiming
to host up to 1,000 events in 2023, as it looks to boost the
destination’s recovery following the Covid-19 pandemic.
At a recent meeting involving IPIM and five MICE associations, IPIM’s
acting president Vincent U set a goal to hold 700 to 1,000 MICE
activities in 2023 and allow the sector to recover to at least 50% of
its pre-pandemic performance.
He said that a number of conventions with more than a thousand
attendees will be held in Macau, with one of them expected to attract
over 10,000 attendees. This unnamed event has been previously
successfully hosted in Macau and is set to return following this
IPIM said it will also collaborate with Macau’s MICE sector and
different integrated resorts to bring a number of resources together, as
well as different customer bases, in order to invite and bid for
international and regional professional events to be held in Macau.
IPIM is also looking to attract a greater number of international
MICE visitors, by introducing a new operation model dubbed ‘industry +
MICE’, to develop key industries alongside the city’s signature MICE
events. It also wants delegates to experience the destination post-event
and is looking at ways to maximise the business and tourism experience,
by focusing on entertainment activities and festivals, for example.
The initial target markets, according to IPIM, are
Portuguese-speaking countries and Southeast Asian countries in the first
quarter of this year. To this end, IPIM will participate at The Global
CEO Summit, an event organised by the Global Association of the
Exhibition Industry (UFI), which is taking place in Lisbon, Portugal at
the end of January.
IPIM also plans to take part in UFI’s Asia-Pacific Conference 2023,
taking place in Kuala Lumpur at the beginning of March. The MICE
associations involved in the meeting included Macao Convention &
Exhibition Association, Macau Fair & Trade Association, The
Association of Advertising Agents of Macau, Macau Federal Commercial
Association of Convention & Exhibition Industry and Macau
Association of Convention, Exhibition & Tourism Sectors.