Hong Kong is back with 'big plans' for MICE

Hong Kong Tourism Board outlines ambitious plans for the meetings and events industry.

A 'Hong Kong Goodies’ programme will be launched as a welcome gesture for both MICE and leisure visitors.
A 'Hong Kong Goodies’ programme will be launched as a welcome gesture for both MICE and leisure visitors. Photo Credit: Adobe Stock/philippe colignon/EyeEm

Dane Cheng, executive director of the Hong Kong Tourism Board, says the destination is revitalising its MICE proposition, which will include a MICE event support fund, a pipeline of recurrent exhibitions and conventions and offers and vouchers for MICE groups, dubbed ‘Hong Kong Goodies’.

Speaking at a webinar hosted on 12 January, Cheng also said support would be available for smaller MICE groups with the emphasis on fun and that Hong Kong will focus on hosting ‘A-List’ international conferences in partnership with renowned business media.

“MICE has been difficult over the last three years but in the last three to six months, we have been getting more and more inquiries,” he said. “We have big plans to revitalise the MICE industry. The number of business visitors to the destination has been gradually increasing since Covid restrictions were eased at the end of last year and flight capacity is also ramping up.”

Cheng said the ‘Hong Kong Goodies’ programme, a welcoming gesture for both MICE and leisure visitors, will include offers such as a free welcome drink at hotels and bars, with a choice from over 100 partners and unconditional cash vouchers and product-specific offers spanning 130 partners across attractions, retail and dining and transport. In total, more than 250 merchants with over 1,500 outlets are part of the Goodies scheme.

Cheng also outlined how Hong Kong has thus far secured more than 30 major international MICE gatherings this year, which are expected to attract in the region of 300,000 visitors.

Events in the 2023 calendar include the Wow Summit in March, the first large-scale Web3 event to be hosted in Hong Kong since its borders reopened; Jewellery & Gem World in June; and Asia Fruit Logistica in September.

He also pointed to the strong pipeline of mega events this year, such as Clockenflap - Hong Kong’s Music & Arts Festival, Art Basel Hong Kong and Hong Kong Sevens, all taking place in March.

“March will be an important milestone month - marking three years since Hong Kong has hosted great events and experiences,” he said. “Organisers have told us they are getting many enquiries from overseas, particularly from Southeast Asian markets.”

Cheng also shared a ‘Hello Hong Kong’ video message, featuring contributions from the destination’s major MICE venues, partners and event organisers, including Hong Kong Convention and Exhibition Centre, AsiaWorld-Expo, Hong Kong Exhibition Centre, Hong Kong Trade Development Council, Informa Markets and Global Sources.

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