World’s largest private DMC expands in Southeast Asia

The group eyes MICE and event opportunities as it expands its local-led and partner-owned model to a regional office covering Singapore, Malaysia and Bali.

Liberty International Tourism Group announces the opening of a partner-owned Southeast Asia office headquartered in Bali.
Liberty International Tourism Group announces the opening of a partner-owned Southeast Asia office headquartered in Bali. Photo Credit: iStock/Pilin_Petunyia

Liberty International Tourism Group is expanding in Southeast Asia with a DMC headquartered in Bali, with additional operational presence in Singapore, and will focus on MICE, premium leisure travel, events and destination weddings.

It will operate under Liberty's long-established partner-owned model, where each destination is led by local entrepreneurs with established industry relationships rather than managed through a centralised regional office.

Bali for events, Singapore for MICE, Malaysia for range

Singapore is expected to play a key role in the new regional offering, with Liberty positioning the city-state as a hub for international meetings and incentive travel.

The company says its Singapore team will support venue sourcing, accommodation, transportation, event production and on-site logistics for corporate groups and association meetings.

Founded in 1991 and headquartered in Vienna, Liberty International Tourism Group is one of the world's largest privately owned destination management company networks. The company operates through a partner-owned model spanning more than 60 offices across over 120 destinations in Europe, the Middle East, Africa, Asia-Pacific and the Americas, providing services across MICE, corporate events, incentive travel, luxury leisure and special-interest programmes.

The Liberty Southeast Asia office is led by Prashant Yadav (CEO and co-founder) and Monica Mohindra (CEO), alongside Meghana Arora (co-founder and sales director) and Neetu Gupta (COO).