By partnering with Treedom, TerraEvents is allowing its clients to offset carbon emissions for their events. Pictured: A Colombian farmer with a donated tree from Treedom.
Italy-based DMC TerraEvents has teamed up with sustainability warrior
Treedom to offset carbon emissions at its events through a global
tree-planting initiative.
The world's first platform in the world to allow anyone to plant a
tree and follow its progress online, Treedom will plant tree species
native to or respect the biodiversity of the specific region selected,
with the trees and their fruits belonging to farmers who plant them.
Financing the planting of the new trees serves to support the trees'
care in the first years of their life when they are not yet productive
in terms of fruit.
By taking on the role of ambassador for Treedom within the
hospitality and events sector in Europe, TerraEvents is allowing its
clients to join in this important environmental and social mission.
With this initiative, not only will the clients of TerraEvents be
given the possibility, through a simple click, to choose their very own
tree, they will also become active contributors to the environmental and
social benefits afforded to local communities.
TerraEvents CEO Heather Williams said the DMC first started a tree-planting initiative internally before expanding the initiative to assist their clients with adding sustainable elements to their events including tree-planting options.CEO of TerraEvents, Heather Williams, in a recent Australia and New
Zealand visit, said talking about sustainability is no longer
sufficient.
“We have to understand our planet needs each of us to act now in
making decisions, both in our business and personal lives, which focus
on sustainability and environmental regeneration,” she said.
“In Treedom we believe we’ve found the right partner, supporting us
in our pledge to ensuring a better, brighter and above all greener
future for our planet.”
Williams said in the past two years TerraEvents started a
tree-planting initiative internally, providing trees to its staff, and
with its clients began adding sustainable elements to their events
including tree-planting options.
A partnership with Treedom has since followed with TerraEvents now
assisting farmers around the world and helping to offset carbon
emissions from client events.
“Clients are wanting to get more involved and they want to make a difference,” she said.
TerraEvents and Treedom now have an objective of planting at least 3,000 trees over the next three years.
Since it was founded in 2010 in Italy, Treedom has been responsible
for the planting of more than three million trees. All trees are planted
directly by local farmers, bringing environmental, social and financial
benefits to their communities.
Partner and head of corporate marketing at Treedom, Anna Ciattini,
said Treedom is creating “long-term benefits for local communities and
for the planet which totally embodies the purpose of our partnership
with TerraEvents, demonstrating a sustained commitment over time to all
stakeholders”.