Kuoni Tumlare taps on expertise of Singapore MICE specialist to grow its Singapore business. Photo Credit: AdobeStock/weerasak
With Singapore on its radar, DMC Kuoni Tumlare has announced a strategic partnership with MICE Matters, an event specialist with more than 20 years of experience in the city.
“Singapore stands at the forefront of innovation and connectivity in the MICE industry. Partnering with MICE Matters allows us to harness their deep local knowledge and operational excellence,” stated Marco Russi, COO Destination Offices & MICE Europe at Kuoni Tumlare, adding that the Singapore-based partner is well-positioned to execute on creative event concepts for clients.
On its decision to expand into Singapore’s MICE market, Kuoni Tumlare pointed to the city’s strength as a “launchpad for innovation and connection”. The destination has ample world-class MICE infrastructure, and a compact geography that allows delegates to move easily between venues, hotels, and attractions.
Beyond logistics, the partners also highlighted opportunities for cultural experiences and teambuilding programmes in Singapore, and for MICE travel to line up with major events such as the Formula 1 Singapore Grand Prix.