Yokohama ramps up MICE engagement

The city's convention and visitors bureau launches online platform to facilitate easy planning.

Virtual Yokohama enables planners to consider the best ways to discover this compact city.
Virtual Yokohama enables planners to consider the best ways to discover this compact city. Photo Credit: gettyimages/SeanPavonePhoto

Discover the Sky Garden, one of Japan’s highest observatory facilities; the historic Sankeien Garden; and Yokohama Hakkeijima Sea Paradise, which features an aquarium and amusement park.

They are featured in new videos that introduce eight unique venues for business events. These and more are among the content highlights of a new website to introduce the tourism and MICE elements of Japan’s second-largest city, Yokohama.

Other highlights on the interactive website features 360-degree images and videos of local scenery, landmarks, hotels, convention facilities and attractions.

For incentive travel programmes, itineraries are featured as well, covering everything from classic tourist spots to off-the-beaten-track gems familiar only to local people, and half-day sightseeing tours.

Virtual Yokohama is launched by Yokohama Convention & Visitors Bureau (YCVB) with the aim to facilitate business-related site visits virtually and to continue to compete for conventions amid governmental restrictions on international travel.

Akiko Hosono, manager of the Business Events Team of YCVB, said: “Virtual Yokohama was created to ensure Yokohama continues to be the city of choice for people in the tourism and MICE industries, by making it easy for them to experience the advantages of Yokohama in an online format.”

Yokohama is a compact city with many major tourism attractions located within walking distance of its commercial hub, making it suitable for MICE activity planning.

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